We are a marketing research + strategy facilitation firm focused on growing your business by making things clear. We reignite current initiatives or reinvent the way forward. In either case, our insights, facilitation process, and proven, collaborative approach are put to work to drive growth.
Our research + facilitation approach delivers decision-making insights for acquisitions, marketing, and experience/service design. Alone, insight research or strategy facilitation will help your business; together, they deliver growth through retail clarity. From C-suite to the front line, you have a clear North Star, alignment on the way forward, and growth momentum.
That’s why you demand retail clarity for your organization.
How retail clarity drives growth:
While leading Esso through transformational changes, working with retail and commercial leadership, David Saffer and his team delivered record levels of retailer and employee satisfaction.
Leading consumer insight, customer satisfaction and manager-feedback programs, David Saffer collaborated with Joe Jackman John Lederer, and many others in developing strategy and implementing the successful turnaround of Duane Reade.
Working with David's Bridal as it moved from 50 to 300 stores, David Saffer carried out advanced consumer analytics and collaborated on driving ROI across categories including prom, bridesmaids, vendor program, plus size and White By Vera Wang.
Using existing data from many sources, David Saffer uncovered consumer insights instrumental in the strategy and transformation of Price Chopper into FreshCo.
David Saffer and team led Sephora's top European managers through an improvement process to reshape the in-store customer experience resulting in larger basket, improved satisfaction scores and exceptional employee retention.
Years of Industry experience
Retail strategies facilitated
Focus groups, ethnographies, and customer journeys
Our firm’s methodology – our retail clarity approach – is a proven combination of:
We believe the journey to growth is as important as the growth itself. Why? Because business strategy and sales growth can be a life-enriching experience as well as a profitable one.
Our clients’ success is a result of having both
A + B = Retail Clarity™
David Saffer Consultancy. Qualitative lead with Fusion Analytics. Marketing due diligence with Group Ventures Inc. Research support to Reunion Strategy and Saffer Retail.1999 – 2015
Jackman Reinvents: Co-founded the firm; senior partner from start-up to over 120 employees and global success. Diesel Think>Tank and SECOR Toronto: Co-founder of management consulting firm; grew firm to the largest independent consulting office in Canada before it was sold to KPMG.1988 – 1998
Decima Research, Hill & Knowlton, Market Vision, Saffer Group Advertising.
Twenty-five+ years of experience leading hundreds of qualitative and quantitative research studies, strategy facilitation and development initiatives, advertising campaigns, and branding engagements for retailers, packaged goods, and health care organizations.
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