Retail Clarity

David Saffer delivers clarity for your business.

We are a marketing research + strategy facilitation firm focused on growing your business by making things clear. We reignite current initiatives or reinvent the way forward. In either case, our insights, facilitation process, and proven, collaborative approach are put to work to drive growth.

We Combine Business Strategy, Social Psychology, and Years of Invaluable Perspective

Our research + facilitation approach delivers decision-making insights for acquisitions, marketing, and experience/service design. Alone, insight research or strategy facilitation will help your business; together, they deliver growth through retail clarity. From C-suite to the front line, you have a clear North Star, alignment on the way forward, and growth momentum.

That’s why you demand retail clarity for your organization.

Delivering Results

How retail clarity drives growth:


While leading Esso through transformational changes, working with retail and commercial leadership, David Saffer and his team delivered record levels of retailer and employee satisfaction.

Duane Reade

Leading consumer insight, customer satisfaction and manager-feedback programs, David Saffer collaborated with Joe Jackman John Lederer, and many others in developing strategy and implementing the successful turnaround of Duane Reade.

David's Bridal

Working with David's Bridal as it moved from 50 to 300 stores, David Saffer carried out advanced consumer analytics and collaborated on driving ROI across categories including prom, bridesmaids, vendor program, plus size and White By Vera Wang.


Using existing data from many sources, David Saffer uncovered consumer insights instrumental in the strategy and transformation of Price Chopper into FreshCo.


David Saffer and team led Sephora's top European managers through an improvement process to reshape the in-store customer experience resulting in larger basket, improved satisfaction scores and exceptional employee retention.

Years of Industry experience

Retail strategies facilitated

Focus groups, ethnographies, and customer journeys

Delivering growth and having fun along the way...

Our founder has a history of successfully leading the world’s top retailers past challenges that prevent them from achieving growth. Combining qualitative research, analytics, advertising, branding, and strategy, David and his teams have consistently delivered the clarity and changes required for retail success.

Our firm’s methodology – our retail clarity approach – is a proven combination of:

  1. In-depth insights on consumer behaviour and organizational competencies.
  2. Relevant category and socio-economic trends that help place fears of digital and other disruptions in a realistic and manageable context.
  3. Strategic understanding of our clients’ unique operational and competitive parameters that allows for far-reaching vision, pragmatic tactics, and an ability to “start the future today.”
  4. Workshop facilitation and a co-creation approach that ensures alignment is strengthened throughout the process, because information is shared, voices are heard during its interpretation, and the outcome is agreement on a single view of the truth.

We believe the journey to growth is as important as the growth itself. Why? Because business strategy and sales growth can be a life-enriching experience as well as a profitable one.

Our clients’ success is a result of having both

  1. The right strategy, set of tactics and implementation roadmap; and
  2. Having stronger engagement and alignment.

A + B = Retail Clarity

Career Highlights

2016 –

David Saffer Consultancy. Qualitative lead with Fusion Analytics. Marketing due diligence with Group Ventures Inc. Research support to Reunion Strategy and Saffer Retail.

1999 – 2015

Jackman Reinvents: Co-founded the firm; senior partner from start-up to over 120 employees and global success. Diesel Think>Tank and SECOR Toronto: Co-founder of management consulting firm; grew firm to the largest independent consulting office in Canada before it was sold to KPMG.

1988 – 1998

Decima Research, Hill & Knowlton, Market Vision, Saffer Group Advertising.


Twenty-five+ years of experience leading hundreds of qualitative and quantitative research studies, strategy facilitation and development initiatives, advertising campaigns, and branding engagements for retailers, packaged goods, and health care organizations.


David Saffer

Locate Us

David Saffer Consultancy

1670 Bayview Avenue

Suite 503

Toronto, ON M4G 3C2

Tel: 1 833 723 3371

Looking For Clarity?

From strategic vision to point solutions, we solve problems and get you on the right track

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David Saffer Consultancy

Tel: 1 833 723 3371



Qualitative + Facilitation Practice Fusion Analytics

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